There are 3 basic commandments that must be respected in the production of any content for Digital Marketing (be it a text, a micro text, a video, a podcast, an e-mail):
- Research
- Exclusivity
- Optimization
- Analytics
Some techniques must be adopted to ensure that copywriting is a successful strategy. Below, we list the most important ones.
- Know who your target audience is
- Set the right tone and language
- Create killer titles
- Create a connection with the reader
triggers in copywriting
1. Urgency
It is common for people to procrastinate a decision, unless it has to be made urgently. Therefore,
2. Connection
Some readers may feel distant from content producers, so using connection elements makes the two sides closer
3. Specificity
Another element of copywriting aimed at conversion is specificity. That is, it is necessary that the text defines the deadline
4. Transformation
What brought you to this article is the interest in knowing more about copywriting and how to write texts that convert, right?
5. Exclusivity
One thing is for sure: the web is full of content! Whatever the subject, it is not difficult to find blogs
6. Reciprocity
This principle points out that the human being has a natural tendency to respond to positive actions with other positive actions.
